Farmitopia was privileged to be part of the unveiling of the logo and theme for the Centenary Celebrations of the Central Coffee Research Institute (CCRI). We also had very insightful interactions with the scientists of CCRI and planters. It was encouraging to see youngminds returning to coffee farming. There’s immense potential for a new generation of planters – our effort is towards scientific intermediation, datadriven insights, and a two-way flow of knowledge.