REAL VALUES IN THE BUSINESS OF FOOD!!!

In pursuing EQUITY AS A TARGET GOAL (given that one cannot exist without the other) in the business of food, shared value systems become the foundation for creating collaborative networks of Producers, Eco-System Players and Consumers, who shall collectively create and share generated VALUE and also unlock untapped VALUEs in the chain. 

As a definition “A value system is a framework of beliefs, priorities, and ethics that a group holds dear, which then influences behavior and decision-making”. If we were to pick on a few important values becoming part of the shared value system, like Transparency, Information Sharing, Timely Actions and Long Term Focus (leading to also Mutual Respect, if not already ingrained!!), its quite apparent that these inherently are mutual and reciprocative thus can bring players together! These values could be quite natural and second nature to some or be relatively emphasized at different degrees as a mix in the rest. 

And this mix is most common, given the conditioning based on situation or generally prevailing values in the immediate surroundings! While writing up these values and putting it out on display as a guiding principle is important, its sometimes the simple thing of opening-up to seek and learn outside of our comfort zone / circle of influence which humbles and unravels the potential for sharing common values, the basis for creating, unlocking and sharing REAL VALUE. Values we can learn from Producers (Farmers) is humility and simplicity (being closest to the powerful mother nature) and living with real constraints. Similarly, from Eco-system players we can learn quick decision making and risk management, and from Consumers we can learn reality of the changing world and the fast pace of it (a behavioral barometer for urgently adapting to change). 

 

A shared value system then makes way for Transparency, Information Sharing, Timely Actions and Long Term Focus. 

A world (village at a time) where producers exchange information transparently, take self-driven timely actions and collectively grow to long term success and VALUE creation.  


We at Farmitopia continuously seek, learn, contribute and enable a path to Equity in Business of Food!